Shaping health care habits
Lifebuoy’s antiseptic soap products appeared everywhere in the country during the Covid-19 period. Inspiring safety and hygiene habits to the community to fight epidemics. This is one of Unilever’s sustainable development activities, aiming to create common value for society in both good and difficult times. Previously, Lifebuoy has implemented the “Hands with soap for a healthy Vietnam” program for decades to help build the habit of washing hands with soap for more than 35 million people at schools and in the community.
Not only that, over the past 25 years, the P/S toothpaste brand has reached millions of children to improve awareness and support about oral hygiene. That also means millions Families are brushing their teeth more often than twice a day, which has helped boost the growth of the toothpaste market and business.
Since 1998, the iconic program “P/S – Protecting Vietnam’s Smile” officially launched. In this journey, Unilever reaches and provides proper dental care to 25 million students, reaches 15 million people through free dental check-up media channels and educates 7 million students on correct habits.</p >
The “Green – Clean – Healthy Schools” program since 2012 aims to support the comprehensive development of children through health hygiene education and upgrading school facilities. The program has helped build 445 safe playgrounds for children, upgraded and built 1,000 new toilets at 762 primary schools, provided dental care for 617,000 students, and guided 7,2 million students nationwide on good habits. Wash your hands properly.
During the stressful period of the Covid-19 pandemic, the “Strong Vietnam” program that Unilever coordinated with the Ministry of Health launched a national propaganda campaign on Personal hygiene and Covid-19 prevention for the community. The program achieved nearly 750 million views on mass media. Unilever Vietnam and other brands have also supported 2.5 million sanitary products for more than 2.6 million people across the country.
Efforts have been contributing to shaping health care habits and raising people’s awareness of health and personal hygiene issues. Improving the health and hygiene of consumers and communities has always been Unilever’s focus since the company was founded. Therefore, since appearing in Vietnam in 1995, Unilever’s motivation has always been towards “During our 27-year journey, we have continuously strived to promote our programs towards the goal – For a healthy Vietnam.” Mr. Fabian Garcia, Vice President Responsible for the Personal Care industry of Unilever Group said.
For a healthy Vietnam
During the past 27 years, Unilever Vietnam has remained steadfast. We create positive value to change health awareness through our products and programs. All of those goals are concretized with long-term programs such as “For a healthy Vietnam” in cooperation with the Ministry of Health from 2007 to present. This is an important part of the sustainable development strategy and always goes hand in hand with Unilever’s growth-promoting business strategy.
Unilever Vietnam’s important success is its effort to turn ideas into “For a healthier Vietnam” comes true. Business representatives said it is impossible to concretize these values without long-term and close cooperation with local partners.
Unilever also gradually becomes a companion of people nationwide overcoming socio-economic difficulties, especially during the recent Covid-19 period. Through close coordination with the Ministry of Education and Training, the Ministry of Health, businesses have supported the country in communication and hygiene education, millions of items have been donated to facilities and front lines.</ p>
According to Unilever, turning people’s health care programs into reality is not enough, it is necessary to create an impact on a national scale to reach and support more people. Brands like Lifebuoy or P/S have concretized the mission that the group pursues with systematic health care campaigns and become more persistent. That is the reason why the program associated with these products has been maintained for the past 27 years and is considered a series of symbolic activities for Unilever’s commitment to developing with Vietnam.
To Forming a sustainable ecosystem is a journey that can last a decade toward a consensus on development thinking between businesses and the community. Efforts to maintain responsibility for the future health and resources of indigenous people are always the company’s strategy. This is also the value that Unilever Vietnam pursues in its next journey.
Mr. Garcia emphasized that his commitment to implementing programs such as “For a healthy Vietnam” in the long term will continues to be a central part of Unilever’s business going forward.
The business is looking for ways to have even greater impact as the country develops. Specifically, continuing to cooperate with the Vietnam Dental and Maxillofacial Association (VOSA) to continue the program “Protect Vietnam’s Smile” until 2027. In the next stage, activities will not only stop at supplementing not only supplement dental knowledge but also help more people access dental care programs and promote scientific research on dentistry in Vietnam.
Businesses are also applying technology to reach more people. The “Green – Clean – Healthy Schools” program is applying electronic lesson plans to educate students nationwide about personal hygiene habits. Or the free oral health consultation hotline from P/S will help many people access dentists.
Vietnam is recovering quickly after Covid-19 and has good growth momentum with its position leading the consumer goods market in the region. In addition, Vietnam also possesses high-quality human resources that understand technology and have new thinking about sustainable development, which is creating a great driving force for development.
Mr. Garcia emphasized Unilever has full confidence in the future here and will continue to invest in its business. The business affirms that it always carries out its responsibility to improve health and hygiene conditions for consumers.
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