Dentsu Aegis launches the dentsu X brand identity system globally

Dentsu Aegis Network today announced the launch of the dentsu X brand by changing the group’s media brand to Dentsu media. Dentsu integrated business combines media services and media planning content creation technology data and consumer insights.

With the new commercial slogan “Experience Beyond Presence”, Dentsu Aegis Network continues the brand’s strong belief in the power of experience that goes beyond presence. . Inspired by the idea that personal and relevant experiences are key for brands to attract conversions and retain customers dentsu personalized integrated marketing approach that creates awareness in the media market and responds to rapidly changing consumer demands.

Based on the success Over 18 years of experience in 13 Asian markets as well as a strong presence in Canada and Russia, the dentsu .

Continuing the long-term success of the Dentsu media brand in providing comprehensive integrated solutions in the East dentsu X will combine creativity and quality strategic planning with experts in consumer behavior. This helps brands reach the masses and, through the use of data, help identify important consumer values ​​and drivers.

Mr. Takaki Hibino Global President of the dentsu X brand, who continues to lead the team in charge of the dentsu For nearly two decades, Dentsu media, along with other businesses in the same group, has provided customers with more services than the original definition could describe why we have included any characteristics in our identity to reflect our brand potential and the “X” was chosen to represent the importance of providing truly unique experiences Integrating the innovative and viral technology data that dentsu

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “Dentsu media is a unique self-developed business network in Asia. Integration with the rest of Dentsu Aegis Network’s network of businesses has fueled the brand’s growth so that Dentsu media now leads the New Media Business Rankings by Campaign Asia Magazine. choose.

Nick Walter added: “This brand change better reflects the capabilities of the business and enhances Dentsu Aegis Network’s position as a leading business network in Asia. Asia.

Mr. Takeshi Gotoda General Director of Dentsu Vietnam Communications Co., Ltd.

Announcement on the launch of dentsu X in Vietnam Mr. Takeshi Gotoda General Director of Dentsu Communications Co., Ltd. Dentsu Vietnam information said: “This is the right time for us to operate under the ‘dentsu X’ brand as our diverse services and capabilities show that we have great potential in building brand to customers with comprehensive integrated solutions. Although the brand “dentsu >

The change of Dentsu media’s branding to dentsu

Director of Marketing and Communications

Asia Pacific Region

Dentsu Aegis Network

T: +65 6501 1686


Introduction about Dentsu Aegis Network

Part of Dentsu Inc. Dentsu Aegis Network includes ten global brands – Carat Dentsu dentsu Dentsu’s Dentsu Aegis Network is Innovating the Way Brands Are Built for clients through expertise and best-in-class capabilities in digital and creative media services. Providing a range of innovative products and services Dentsu Aegis Network is headquartered in London and operates in 145 countries around the world with over 38,000 dedicated professionals.