Toyota had a successful month not only with total sales but also with each individual model
Japanese brand Toyota has “taken root” in the Vietnamese auto market quite tightly despite recent difficulties. facing extremely fierce competition, especially from competitors from Korea with the advantage of cheap prices and many equipment. However, it will take some time for the dilution of the market to reach a level of fairer competition, helping consumers have more choices.
In March 2019 Toyota Vietnam has sold more than 9,000 cars, one and a half times higher than the sales of its competitor – Hyundai (with more than 6,000 cars sold). This number shows that Toyota’s “dominance” in the Vietnamese market will still be sustainable despite prejudices about brand image.
For Truong Hai, the diversity of brands The brand under its management has not been able to help this group catch up with rival Toyota when “strong brands” such as Mazda KIA Thaco Truck… only achieved sales of about 2,500 vehicles in March 2019.
In March, sales of the entire market reached 32,308 vehicles, including 22,528 vehicles travel (up 151% over the previous month) 8,917 commercial vehicles (up 170%) and 863 Specialized vehicles (up 390%).
Meanwhile, in terms of origin, the output of domestically assembled vehicles reached 19,769 vehicles (up 157% over the previous month) and the number of imported complete vehicles was 12,539. car (also increased by 164% compared to the previous month).
Nhu Phuc
Graphic: Ngoc Diep< /strong>
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