International fashion brand
H&M or Hennes & Mauritz AB was founded in 1947 in Vaesteras, Sweden. From its starting point as a retail store for women, H&M quickly developed and gained a foothold in the affordable segment specializing in apparel and accessories.
In 1974, H&M listed listed on the Stockholm stock exchange. From here, the brand gradually grew and continuously expanded its store network across continents. The company currently has 56 online markets, 4,157 stores in 76 countries with about 155,000 employees.
In Vietnam, H&M opened its first store on September 9, 2017 at Vincom Dong Khoi, District 1, Ho Chi Minh City and the second store in Royal City, Hanoi opened on November 11, 2017. In addition to being located in a beautiful, bustling location, with a sophisticated and visually appealing layout, H&M stores in Vietnam are considered to have a fast pace of point-of-sale expansion. To date, the brand has 12 stores. stores include 5 in Hanoi, 4 in Ho Chi Minh City and 3 in Can Tho, Da Nang and Ha Long respectively.
“I have known the H&M brand for a long time because it was sent as a gift by relatives from abroad. . The thick fabric is very durable and the shape is very fashionable. At that time, I wished this fashion company was present in Vietnam so I could freely choose. Therefore, it is understandable that the company quickly expanded its distribution chain in Vietnam,” Ms. Ai Nhi – a customer in Ho Chi Minh City – shared.
After 5 years This international fashion brand in Vietnam has blended with Vietnamese cultural identity to create designs that suit the climate and local customs. These are Lunar New Year collections with a message towards the atmosphere of togetherness and reunion.
Or most recently, the “Alley No. 5” display corner at H&M Vincom Dong Khoi store ( Ho Chi Minh City) taking place from September 9 to 11, 2022 in conjunction with VJ Tung Monkey to celebrate the 5-year event in Vietnam. Images that are easy to see in the corners of Hanoi, small alleys in Saigon or anywhere in the middle of Vietnam’s cities, such as motorbikes, street stalls… are selectively recreated with high-tech LED lights combined with display art. displayed right at the H&M store itself.
Also representative of H&M, Ms. Oldouz Mirzaie – H&M CEO of South Asia and the Pacific – said that this cooperation is for “the H&M brand to become even closer to Vietnamese customers”.
Trade sustainable development brand
H&M is one of the first brands to contribute to promoting sustainable consumption in Vietnam. According to H&M’s 2021 annual report, it has reduced plastic packaging by 27.8%, the rate of using recycled materials in garments has tripled from 5.8% to 17.9% and is aiming to reach 30% by 2025. The sustainable trend of using environmentally friendly materials, increasing recycling and reducing CO2 emissions… has for many years been the core of H&M’s operations and business ideas in addition to quality fashion and best price.
Following its goals in Vietnam, H&M has organized a number of campaigns to increase habits and change user behavior to help customers form a green lifestyle.
A typical example is the “Collection of old clothes” program held annually since 2018. Customers can bring products Old items that are no longer in use of any brand are sent to collection points at the H&M store system or during the company’s collection and promotional activities at universities. Joining hands to reduce the burden of waste from the fashion industry, participants will also receive discounts on their next purchases at the company.
H&M commits that donated old clothes and accessories will be processed. responsibly. Accordingly, old items will be classified according to the EU waste hierarchy and continue to be “regenerated” in many ways. Products that are still usable will continue to reach users through second-hand sales channels. The remainder will be selected according to material color to create other products or recycled into materials.
According to H&M, after more than 4 years of implementation in Vietnam, the company has collected and processed about 100 tons of old furniture. At a global level, H&M Group collected and recycled about 30,000 tons in 2020 and 2021.
Parallel The company’s remarkable reduction in packaging usage is the “Let’s reuse” campaign. The company encourages customers to bring bags when shopping at the store. Users will have to pay a fee of 2,000 VND if they request a new paper bag. All proceeds from the sale of new paper bags will be donated to the Green Development Support Center – GreenHub Vietnam for joint activities to build a green lifestyle, reduce waste and protect the environment.
“At first, when I was informed by H&M staff that I had to pay for paper bags, I was quite surprised. But when I learned that this action was intended to create green consumption habits, I fully supported it. Now I always carry a bag with me. “Our fabric is very useful not only when shopping for fashion but also for many other items that do not require the use of disposable plastic bags,” said Mai Linh – a customer in Da Nang.
Fashion for all ages
Keeping the motto of always bringing the latest styles and inspiration to everyone at H&M, Vietnamese customers can find all items Fashion for your family. From men’s and women’s clothing and accessories with youthful office style, gorgeous party wear to sports for children or adults. H&M meets the demand for fashion products made by famous designers to basic essentials at affordable prices corresponding to the weather and seasons of the year.
It is estimated that each year H&M launches about 6,000 products to the market, much higher than some competitors in the same segment. . Ability to keep up with time trends from design to when a new product hits the shelves quickly. On average, H&M stores will have a new batch of goods every 2 weeks. That’s why the product lines of H&M in general and H&M Vietnam in particular have highly practical designs that are easy to wear and easy to combine with a variety of products.
On the men’s page, the wife and children have to sit and wait, or when the wife tries on clothes, the father and children are on the phone to kill time. Every time they return to the hometown or near Tet, it takes all day or many shopping trips to make ends meet clothes for the whole family. Now, just stop by the H&M store and you’ll have everything,” said Khanh Toan – a father of two who was taking his family shopping at an H&M store in Hanoi.
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