Mixue’s revenue has increased from 4.68 billion yuan (about 15,592 billion VND) in 2020 to 10.35 billion yuan (about 34,482 billion VND) in 2021. Of which, sales of raw materials Franchise stores are one of Mixue’s main sources of revenue, accounting for 70% by 2021.
With the franchise sales model, the company will sell raw materials and packaging materials. , equipment, tools, vehicles and other goods for franchise stores, and collect franchise fees, management fees, training fees,… from these stores.
< p>As of March 2022, Mixue has a total of 21,582 stores, ranking fifth in the world in terms of number of stores by restaurant chains, according to a report by Momentum.
To Supplying this very large number of stores, Mixue follows a self-production model to optimize profits.
Specifically, in addition to the Mixue milk tea chain brand, the company has established an industrial chain complete including research and development center factory center warehousing and logistics center to self-supply and transport products.
According to Bloomberg Mixue Bingcheng – China’s largest pearl milk tea chain – along with five other Chinese milk tea companies are considering initial public offerings (IPOs) in Hong Kong and the US.
Mixue’s competitive advantage is its low price. With the final price for a cup of milk tea much lower than the main competitors in the market they attract more and more people consumer buy products.
In Vietnam mid-April Mixue also announced reaching 1,000 stores in less than 5 years, surpassing big brands such as Highland Coffee Phuc Long The Coffee House…
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