Joe DeFrance – Founder and owner of DeFranco gym in Austin Texas – Photo: DeFranco’s Gym/Facebook
For nearly two decades the The best athletes in the world come to DeFranco to prepare to dominate the sport sports that they participate in to improve their health, speed, endurance, and flexibility. DeFranco’s workout techniques have appeared regularly on television (ESPN Spike TV NFL Network WWE Network) in the press (Men’s Health Magazine Men’s Fitness Magazine) and in the NY Times</i bestselling book >: “The 4-hour Body”.
His customers range from players of 32 football teams playing the NFL (National Football League) to Major baseball League of WWE superstars, UFC fighters, Olympic athletes as well as high schools and All-American teams (which gather excellent players in all fields from high schools and universities).</span >
Not only is he a pioneer in the industry, he is also the one who revolutionized the field of small-sized gyms such as garages or warehouses because before starting his business, he turned a nearly 50m2 changing room into a large gym. “training mecca” for athletes. DeFranco was voted “One of the 10 best gyms in America” by Men’s Health Magazine and one of the 5 most innovative gyms in America by Greatist.com< /i> election.
Recently he shared about the empire he built from scratch build and achieve success today.
< span style=”font-size:12.0pt;line-height:115%;font-family:”Times New Roman”;mso-fareast-font-family:”Times New Roman””>1. Focus on online marketing and the power of social networks
In my opinion, one of the fastest and most effective ways to get your name out there. enter the competitive market through the power of social networks. Many people use this method, but not everyone truly masters it and explores its full potential.
From the person only in charge of training in the nearly 50 square meter storage room and scrambling to pay due bills, DeFranco shares what helps He became a global “brand” by learning “social networks and online marketing.
2. Don’t just follow, live for your passion
The pursuit of passion Passion is something you should do but it’s not enough if you want to succeed because following and living with passion are two completely different things when one will only help you move in the right direction and the other will become your reason for life and purpose. in your life.
DeFranco revealed: “I have never been forced to work, largely because I not only pursued my passion but promised myself from day one that I would live for passion.” That decision has helped DeFranco possess an incredible competitive advantage that no money can buy.
3. </ b>Be yourself</p >
One of the most necessary characteristics is personality. Authenticity means creating a humanistic brand identity so that people want to participate and learn.
Customer accepts spend money to buy what they believe in, so DeFranco discovered the power of this when he shared about his personal struggles, thereby inspiring countless people to go through the same thing.
Tram Pham
Summary
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