Ly Giai Ky (31 years old) became the king of online sales in China thanks to his charming speaking talent. He is called the “lipstick king” by Chinese media because of his ability business excellent cosmetics. Each of Ly Giai Ky’s live sales broadcasts can attract more than 100 million viewers.
In 2021, Ly Giai Ky set a record when he livestreamed (broadcast live) continuously for 12 hours and earned 10 billion yuan (nearly 33,000 billion copper). In 2022, also on the singles holiday of November 11, he achieved a revenue of more than 20 billion yuan (nearly 68,000 billion VND), becoming a legend in the history of e-commerce in China.
This year On the singles holiday of November 11, Ly Giai Ky achieved a new record revenue – 25 billion yuan (nearly 84,000 billion VND, more than 3-4 billion USD). According to 163, Ly Giai Ky has introduced 400 products with diverse prices.
According to 163, on the singles holiday November 11 this year, Ly Giai Ky signed with 39 partners and set the goal of reaching a total Revenue of 30 billion yuan (more than 100,000 billion VND). However, last September, he was caught up in a gossip scandal that caused a part of customers to declare a boycott.
Specifically, Ly Giai Ky had a “hand-to-hand” conversation with customers when they criticized the product. Eyebrow pencils are expensive and of poor quality. After that, he had to apologize and even cry during the livestream to express his regret.
But according to Sina, the noise in September did not reduce the appeal of China’s “lipstick king” as the number of customers who were enticed by him and spent money to buy products on this year’s November 11 singles holiday has no signs. The brand’s performance has declined.
It is known that even though he is only a livestream seller, Ly Giai Ky has greater appeal than many famous stars who also work in this field.
With success on the e-commerce platform, Ly Giai Ky became a symbol of success in online sales, an idol of Chinese youth. He has been invited to speak at major Chinese media universities.
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