Dane Fort is a special man. He started his career as a night shift security guard while still a student at Washington University School of Business in the US. He was then promoted to a sales staff position and then to a management role at 24 Hour Fitness.
Mr. Dane Fort – General Director of FLG The Vietnamese corporation that owns the leading brand in the fitness field, California Fitness & Yoga, has called 2020 “a revolution in health”. Mr. Dane has a positive outlook and a clear vision return to Vietnam in the year of the Ox and the coming years.
So how did those experiences help you in 2020? How has your business been affected by the pandemic in the past year and what have you done to lead your business to overcome those difficulties?
I think what happened in 2020 surpassed all limits of management experience. Regardless, it was still a memorable year to look back at the positive things we did. First, I believe that 2020 is the year that helps promote the health care revolution in Vietnam. This is the year when Vietnamese people realize that buying a motorbike is much easier than having good health. So they understand that it’s time to take good care of their health. After the period of social isolation in Vietnam, we recorded record sales, showing that they have truly received the message of needing to take care of their health, improve their immune system and adopt healthy actions. everyday becomes a habit.
This has contributed to helping us reevaluate our position in the market. We realized that this is not only a place for people to come to lose weight, but also a place where dreams come true. People come to us when they feel like something is missing in their lives, whether it’s a goal they need to achieve to find their other half or wanting to get rid of insecurities in life. Every member has stories behind them and we have appeared as companions to realize members’ dreams.
Therefore, we are preparing to start the year of the Ox with a commitment to helping all Vietnamese people achieve their goals of overcoming all barriers and turning their dreams into reality.
What about your team? How did you manage it? Do you have plans to grow your team next year?
This is my favorite part of 2020. Really the year Last time my colleagues inspired me to do a lot of things that they had never done before. I’m extremely grateful for that. Many amazing things happened in 2020 that highlight our company’s core values. The marketing team set up a filming room in the Group Vietnam. These initiatives serve as a reminder that recruiting the right personnel will bring great benefits to businesses.
Meanwhile, we are currently devoting more than 200 hours per week to train staff to continuously practice necessary skills and provide challenges for them to continuously develop. Outstanding team members will work harder, smarter, and stick around longer when they see the common goals and vision of the organization, thereby creating a clear development plan for their success. own career. We gradually saw that this was a better motivator than money or other rewards.
This is evident across 700 employees has been promoted within the last 9 months. We have worked very hard for 14 years to build a great culture and work environment. That’s why we are always looking for and recruiting people who will develop well at our company.
In addition to the development of our current team, we I always seek to bring ‘A-list stars’ to the company who are truly outstanding individuals in the industry and have clear perspectives that contribute to the company’s vision and mission in the future.
He predicts the business situation in 2021 and the upcoming What will happen next?
2021 is the time to continue cultivating the seeds we planted throughout 2020. From that begins to reap the fruits that are about to bear fruit. Besides, 2021 will witness continuous innovation of businesses. We must continuously bring in new innovations from around the world to serve our customers and members with superior quality compared to our competitors.
Innovation comes from many fields from technology such as the Hypoxi brand or the California Iconic premium membership card for members looking for a classy experience expected to launch in the first quarter of this year in addition to the Combine with new partners to develop the ecosystem. These factors open up new values for the center’s current members, including the company’s breakthroughs in the financial services sector through cooperation programs with banks and companies. insurance and our new partnership with the tiNiWorld brand.
Meanwhile, the group will continue to develop its online services segment. Starting with online classes in 2020 and then growing into a part of the LivWell online ecosystem, the digital platform is now giving FLG the advantages of growing in 2021 to become one of trusted sources of content for Gen Z Millennials and at-home workout enthusiasts alike. This application encourages users to increase physical activity in exchange for reward points and redeem gifts from partners nationwide.
Exchanges New from FLG Vietnam also includes a breakthrough in nutrition and mental health because nutrition is a very important part of life and in addition, people’s mental health has been overlooked throughout time. long time. According to him, physical fitness is considered the foundation of a comprehensive health care service.
To summarize, in my opinion, 2021 is the year for growth. stable but 2022 will be a boom year. I believe that the spending level of Vietnamese people will increase significantly in the year of Tan Suu, working hard to prepare for a year of strong advancement in Nham Dan.
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