Specifically, the new logo surface is smoother than before, along with the addition of a modern honeycomb design inside the red line.
If not introduced, perhaps no one would recognize the difference between new logo. The surprising thing is that the car company sports It took Germany 3 years to design this new logo.
The logo change takes place at the time the company celebrates its 75th birthday and will be applied to cars launched from the end of this year.
Porsche has never There are no major changes to its famous shield logo, and each upgrade is often difficult to immediately recognize. The basic details – the Porsche name at the top with the horse in the center and the four quadrants with red-black stripes and deer antlers – are still there. Observe closely to see changes in the background or small details such as the horse’s tail, the horse’s head and the horse’s legs…
In this latest update, the overall logo looks more modest with a smooth surface instead of the flashy style like before. In contrast, in the red stripe, Porsche replaced the plain background with a honeycomb design and added the word “Stuttgart” in black above the horse’s head. The shape of the 6 antlers has also changed slightly and the horse leans a bit higher on the hind legs but still does not stand up completely like the horse on the Ferrari logo.
The overall new logo looks more modern but still retains its unique character.
Before the launch of the shield logo in 1952, Porsche cars were only identified by the company name. In 1951 a competition was held to find a suitable logo design but no design was chosen. Ultimately the design of artist Franz Xaver Reimspieß was chosen. He is said to have also designed the first Volkswagen logo in 1936.
The horse image on the Porsche logo is the symbol of the city of Stuttgart (Germany) where there are many horse farms. Meanwhile, the deer antlers and red-black stripes are the Württemberg-Hohenzollern symbol of the kingdom of Wurttemberg.
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