2018 was a difficult year in the smartphone market when sales of the entire market decreased compared to 2017. According to market research firm IDC, in 2018 there were 1.404 billion smartphones sold. globally, a decrease of 4.1% compared to the 1.465 billion smartphones sold in 2017. IDC said this was the worst year for the smartphone market in recent years.
2018 was a sad year for the smartphone market when total sales decreased compared to the previous year
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Samsung continues to be the market leader in smartphone sales when it sold a total of 292,3 million smartphones in 2018, accounting for 20,8% of the market share. However, both Samsung’s sales and market share decreased when the company sold 317,7 million smartphones and accounted for 21,7% of the market share in 2017. Samsung is also the smartphone company with the largest sales decline in the year. 2018.
In the same situation as Samsung is Apple when the “apple” sold 208.8 million iPhones in 2018, down 3.2% compared to 2017 when Apple sold 215.8 million iPhones. Iphone. However, an interesting thing is that Apple’s market share has increased slightly when the “apple” accounted for 14.9% of the market share, increasing compared to the 14.7% market share it achieved in 2017.
In the third quarter of 2018, Apple was surpassed by Huawei to become the second largest smartphone company in the world in terms of sales, but in summary for the whole year 2018, Apple still managed to regain its position in the smartphone market.</p >
Huawei is the company with the strongest growth in the past year when Huawei’s sales increased by 33.6% from 154.2 million units in 2017 to 206 million units sold in 2018. Market Huawei’s share has also grown from 10.5% in 2017 to 4.7% in 2018.
A good Chinese smartphone company, Xiaomi, also had strong growth in the market this year. when the company sold 122,6 million smartphones in 2018, an increase of 32,2% compared to the 92,7 million that it sold in 2017.
Ranked last in the top 5 largest smartphone companies in the world of 2018 is also another name from China, Oppo with 113 million smartphones sold, accounting for 8 1% of the global market share and a slight increase of 1 3% compared to 2017.
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| Brand name | 2018 sales (million units) | 2018 market share | Sales 2017 (million units) | Market share 2017 | < p>Sales change |
| Samsung
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292 3 | 20 8% | 317 7 | 21 7% | -8 0% |
| Apple | 208 8 | 14 9% | 215 8 | 14 7% | -3 2% |
| Huawei | 206 | 14 7 % | 154 2 | 10 5% | 33 6 % |
| Xiaomi | 122 6 | 8 7% | 92 7 | 6 3% | 32 2% |
| Oppo | 113 1 | 8 1% | 111 7 | 1 3% | |
| Other | 462 | 32 9% | 573 4 | 39 1% | -19 4% |
| Total | 1,404 9 | 100%</ p> | 1,465 5 | 100% | -4 1%</ p> |
T.Thuy
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