Year 2022 – 2023 The world economic recession is a big challenge for the tourism industry in general and travel businesses in particular. Tourists still have the need to travel but will be more mindful of spending effectively and have clear priorities.
Customers tend to choose low-cost products and plan accordingly. Carefully take advantage of incentive programs and even reduce the number of trips per year and focus on 1-2 long trips to optimize costs.
In addition, the explosion of applications Using technology and online travel allows users to search for information, compare options and book accommodation and transportation services easily. This growing trend is becoming a challenge for travel companies in addition to fierce competition from foreign technology corporations.
Song Cong Tourism Company was established from 2016. After many years of operation, Song Cong has chosen a long-term strategy to build experiential tourism that focuses on deeply exploiting the requirements and preferences of many different customers. Changing market trends are not beyond the long-term predictions in Song Cong’s vision and mission.
Choosing for yourself the main direction of the flexible product line Song Cong has advantages certain when facing major fluctuations after the pandemic and economic recession.
However, the Covid-19 pandemic and the 4.0 technological revolution have had a faster impact on changes. Changes in customers’ tastes and consumption habits, Song Cong Travel’s leadership is aware of the urgency to change flexibly in short and medium-term strategies.
Restructuring Product structure
The first thing Song Cong changed was product restructuring. Before the pandemic, Song Cong’s product lines were designed to focus on the mid- to high-end segment, which is more resort-oriented and has high quality standards.
However, during the recovery period in 2022 – 2023 product building criteria have completely changed, focusing on two criteria: flexibility and cost optimization.
Product lines in the economical segment of nearby and affordable tourist destinations are promoted a lot more than the period before 2019. Song Cong focuses on promoting cooperation with a variety of supply partners: air tickets, accommodation, transportation, restaurants… to be able to provide many service packages at reasonable costs. The fee is softer than when customers order the service themselves. At the same time, more diverse product price segments help customers have more choices in accordance with their budget and optimize costs.
The product structure is also carefully researched and More creative. Song Cong’s new product lines are flexibly integrated with more services to closely follow customer needs and tastes while keeping ahead of new trends in destinations.
The new combo line has add a variety of services: main meals, sightseeing tickets, airport pick-up and drop-off or teambuilding cruises… Customers can also request more or less flexible services as required. This improvement not only makes the products more attractive but also more convenient for customers as they do not have to spend a lot of time and effort researching and ordering services.
Push strong digital communicationhjoins the campaign to digitally transform the tourism industryd /p>
In the digital age, customers mainly use technology platforms to access, learn and make decisions about tourism products. Changes in consumer behavior have led to differences in the “touch points” that the tourism industry can reach customers.
Understanding these issues, Song Cong focuses on into forms of marketing through general search engines and media platforms such as Google YouTube Facebook or Instagram Tiktok…
Song Cong Travel focuses on marketing with multi-channel coverage but has Careful selection based on analytical research on customer consumption habits through digital tools. The budget allocation for marketing activities is also invested more methodically and strategically.
Creative initiative in approaching technology transforms the way of operation and development New products based on digital platforms will be the “key” to help Song Cong quickly overcome outstanding difficulties, thereby shaping new directions in the future.
Trading and Trading Company Limited Song Cong Travel Services
Fanpage: https://www.facebook.com/songcongtravel.vn/
Website: www.songcongtravel.vn
Hotline: 098 984 7770 and 096 965 7772
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