Toyota Vietnam (TMV) recently announced an adjustment to the proposed retail price of Raize and Yaris Cross. In which Raize decreased by 54 million VND and Yaris Cross decreased by 73-80 million VND The details are as follows:
| Vehicle model | Old price | New price | Reduce |
| Raize | 552,000,000 | 498,000,000 | 54,000,000 |
| Yaris Cross petrol | 730,000,000 | 650,000,000 | 80,000,000 |
| Yaris Cross hybrid< /td> | 838,000,000 | 765,000,000</td > | 73,000,000 |
New suggested retail price of Toyota Raize and Yaris Cross (Unit: Dong).
A reduction of about 10% brings the selling price of Raize to the “not yet” level. to 500 million”. After adjusting the new selling price of Toyota Raize is significantly lower than competitors in the same A-SUV segment such as Kia Sonet (519-574 million VND) and “rookie” Hyundai</ a> Venue (539-579 million VND).
This change promises to help Raize have the opportunity to improve sales in the context of being “suppressed” by Korean car models.
Towards Toyota Yaris Cross hybrid version’s listed price is still significantly higher than other models with good sales in the B-SUV segment such as Hyundai Creta (640-740 million VND) and Kia Seltos (604-719 million VND). However, the Japanese brand model promises to be an accessible hybrid car choice for Vietnamese users.
Experts say that TMV’s adjustment of the proposed retail price of Toyota Raize and Yaris Cross is It’s easy to understand because previously, these two car models often needed discount programs at dealerships to attract customers. Reducing the listed price can help customers save money when paying registration fees.
The last two months of 2023 Yaris Cross is directly discounted by dealers by 100 million VND for hybrid version. After applying the actual selling price of this variant is reduced to 738 million VND, equal to the highest listed price of Hyundai Creta (740 million VND).
Thanks to incentives from sales agents. Yaris Cross’s breakthrough in November 2023 increased more than 4 times compared to the previous month. This is also the first time this car model has recorded sales exceeding the 1,000 vehicle mark since its launch in Vietnam in September 2023, thereby reaching the top best sellers of the month.
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