YouTube’s plan is backfiring

In recent months, YouTube has aggressively prevented blockers ads when Users watch videos on this platform. Accordingly, the video player will stop working if the user does not allow the display of ads.

In a survey conducted by All About Cookies YouTube’s move led 22% of users to use more ad blockers. Meanwhile, 16% of users plan to spend less time on this platform and 15% are looking for other websites instead.

Only 12% of users choose to register an account YouTube Premium. 44% of respondents said they would not change the way they use YouTube. Talking about YouTube Premium, the majority of people surveyed said they are not willing to pay for this service.

Christopher Lawton, YouTube’s communications director, said the platform is making efforts to crack down on the browser. block ads. YouTube confirmed that they have started doing this in some markets since June and are expanding globally.

However, the new move from YouTube is facing a series of objections. opposite reaction. Many users believe that this platform is inserting too many ads into video content and using many different methods to force users to pay.

According to Android Authority</ em> a large number of users are looking for new ad blocking tools to overcome the “barrier” from YouTube. These people even accept paying to buy an ad blocker instead of subscribing to YouTube Premium service.